Month: June 2007

EMAP appoints head consumer brands marketer

Marketing Week

EMAP Consumer Media has appointed the former Coca-Cola and Diageo senior marketer Simon Stewart to the newly created role of chief marketing officer. The media company has tasked Stewart with heading up the marketing of its consumer brands across radio, magazines, online, mobile and TV. His remit includes responsibility of EMAP’s £20m ad spend and […]

Budweiser ad account up for review

Marketing Week

Brewing giant Anheuser-Busch is reviewing its £3.5m UK advertising account for lager brand Budweiser. Roster agencies DDB London and Rainey Kelly Campbell Roalfe/ Y&R are expected to compete against Euro RSCG for the account, with a decision expected next year…

Campaign of the month – Volkswagen

Marketing Week

Tribal DDB has won the May Creative Showcase award with its work for Volkswagen. The humorous campaign centres on a fictional clinic, “the Retreat”, where men can be cured of their mid-life crises, leaving them free to appreciate the understated style and integrity of a VW Passat. It includes a video-rich microsite, a rich media […]

Rolls-Royce picks marketing director

Marketing Week

Rolls-Royce Motor Cars’ global marketing chief Paul Ferraiolo has been promoted to run the marque’s US division. He starts his new job on July 1. Ferraiolo joined Rolls-Royce as product marketing manager in 2004. He has spent 27 years in the automotive industry, filling senior posts in engineering, marketing and brand strategy. Rolls-Royce chairman and […]

Interactive June 2007

Marketing Week

The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting

Childish endeavours

Marketing Week

The internet is crucial to today’s youth, yet online banner ads are not getting through to them. Peer influence is what counts and treating them as individuals could help to get your message across

Together between the covers

Marketing Week

When other communication channels are shouting for the attention of consumers, magazines offer brands the chance for quiet, intimate contact – and research shows it’s very effective. By Sonoo Singh

All the fun of the share

Marketing Week

The best way to attract and retain staff is to give them a direct financial stake in their company rather than in a remote parent business, says Bob Willott

Search data – Sport sites

Marketing Week

As rain, inevitably, bounces back into Wimbledon, we return to take a look at sport online. The BBC Sport website continues to lead the pack, with a 2.1% rise on visitor share compared with the same period in 2006. With no Football World Cup this year, FIFA drops off the radar altogether, while Betfair moves […]

Code must reflect sophistication of online media

Marketing Week

Children must be protected from certain types of advertising, but the CAP Code does not provide the best framework for managing marketing communications online. Its scope means that a billboard in Piccadilly Circus is treated the same as an Xbox Live experience or a Hotmail campaign. I don’t need to tell readers how treatments are […]

Online brands need their own ethical guidelines

Marketing Week

Will changes in the regulations regarding advertising to children affect online communication? Yes – but not in a way that benefits children. While communications to children in the offline world have come under pressure, the budgets and briefs have he…

Converged radio and internet ad models still open to suggestions

Marketing Week

The synergy between commercial radio and the Internet has long been acknowledged by both sides. After all, radio is a complementary media that people can listen to while doing other activities, such as surfing the Internet. Here we revisit the subject of radio a year on, to see what developments have been made. Through the […]