Supermodel Kate Moss has been dropped by lingerie brand Agent Provocateur as the face of its advertising after just 12 months. It is understood the brand is currently seeking a replacement for Moss for a new campaign next month.
Agent Provocateur, known for its racy products and advertising, has confirmed it will not renew Moss’s contract. Moss featured in a series of raunchy online films, The Dreams of Miss X, and also modelled for the brand’s lingerie catalogues.
The model was dropped from a number of high profile brands – including H&M and Chanel – after being photographed allegedly snorting cocaine in September 2005 although she later picked up a string of lucrative contracts including work for Virgin Mobile, Calvin Klein and motorcycle brand Belstaff.
It has been suggested that personal conflict with Agent Provocateur co-founder Serena Rees was behind its decision to not renew the contract. The brand was founded in 1994 and has more than 30 stores throughout the world.