DMG splashes out £12m on two agencies

Digital Marketing Group (DMG), the digital direct marketing group headed by former Euro RSCG chairman Ben Langdon (pictured), has bought two digital agencies for £12m as it continues its “buy and build” development strategy.

The group has acquired full-service digital agency Graphico New Media for £8.6m and Hyperlaunch New Media, a digital creative marketing agency, for £3.5m.

Langdon, DMG chief executive, says: “The businesses will bring new expertise and skills into the group and complement further our specialist digital marketing offering.”

Graphico was established in 1990 and specialises in website design, mobile marketing and e-commerce. Its clients include PepsiCo, Universal, Bacardi-Martini and the BBC. Bristol-based Hyperlaunch works across creative advertising, online PR and “buzz marketing” with clients including Universal Music, Samsung and Warner Bros.

DMG is seeking agencies across online marketing, traditional direct marketing and database marketing. Earlier this year DMG bought digital agency Cheeze and data specialist Jaywing for £24m.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here