Havas Media has launched a new global consultancy that will offer brands advice on to manage celebrities and will offer “simplified and direct access” to celebrities for advertising, events, licensing and corporate branding.
Havas has appointed Maxime Hibon as executive director of the division. He will manage the group’s relationships with celebrities, producers and directors across fashion, music, film and TV and sports.
The division will work closely with agencies across the Havas network including Havas Sport and Havas Entertainment and Euro RSCG
Hibon previously handled news buisness for the Marilyn Agency, an independent consultant for communications agency, in Paris.†
Havas Media, part of the global media network, says it has launched the division in response to an increasing demand for such services.