Sony appoints UK marketing head for home entertainment

Sony Pictures Home Entertainment (SPHE) has appointed Darren Goode as UK marketing director. He takes over the role from Andy Armstrong, who was promoted to managing director in February.

Goode, who takes over the role immediately, will work closely with Armstrong to develop the business. Armstrong was marketing director for nine years before being promoted to managing director. He replaced Mac Antoniak, who retired after 12 years in the role.

Goode has previously worked in senior marketing and sales roles for a number of FMCG companies including Procter & Gamble and Gillette.

SPHE has also appointed Dan Harriss to the role of interim head of customer and catalogue marketing. He joins from Total Home Entertainment’s DVD division where he was a general manager.

SPHE is part of Sony Pictures Entertainment, which has interests covering film and television in 67 countries.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here