BBC annual report reveals 13% rise in marketing spend in 2006…

The BBC hiked its marketing spend by almost 13% in 2006 to 45.4m, according to figures released this week.

The BBC hiked its marketing spend by almost 13% in 2006 to £45.4m, according to figures released this week.

Figures show that spending on marketing, press and publicity accounted for 1.5% of output spend, up from 2005 when the £40.3m accounted for 1.4%. The numbers were unveiled this week as part of the BBC annual report.

An additional £22.2m was spent on on-air trails, down marginally on £23.7m a year earlier. Market research and consumer services accounted for £14.3m, up from £12.1m in 2005. The report also showed that BBC director of marketing Tim Davie was given a £38,000 pay rise – the largest of any corporation executive – to take his annual salary to £291,000 in the 12 months to March 31.

Director-general Mark Thompson’s salary increased by £15,000 to £624,000. Meanwhile, director of future media and technology Ashley Highfield pocketed a rise of just £1,000 taking his packet to £292,000.

BBC governing body the BBC Trust has also published its report. The document is the first by the Trust, which took over from the Governors in January this year, and the first for chairman Sir Michael Lyons, who stepped into the position left vacant by Michael Grade’s defection to ITV.

In it the Trust criticised the BBC for lacking in innovation. It followed BBC audience research which reveals the corporations largest “performance gap” occurs in the area of innovation.

In a survey of 4,500 licence fee payers, 72% thought innovation was important for the BBC, but only 51% thought it was performing well in the area.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here