JC Decaux is launching a “fast-track” service for advertisers at airports. It has partnered with field and experiential marketing agency Blackjack to set up Sphere 10 and says it will cut down the time it takes for advertisers to market their brands at airports.
The launch comes at a time when security is a major issue following such incidents such as last Glasgow airport terrorist scare last week. However, JC Decaux’s Airport division says the staff working on experiential campaigns would be pre-cleared for security. It would take ten days instead of a month to launch field marketing and experiential campaigns as well as cutting costs associated with recruiting and staffing.
The service has been pre-approved by BAA for its south-east airports: London Heathrow, Gatwick and Stansted. It will also be launched at London Luton and London’s Eurostar train terminal with other airports expected to join by the end of the year.
JC Decaux is also setting up digital advertising boards at BAA airports including Heathrow, Gatwick and Glasgow as part of its digital media network package.