Marketers have the worst teeth

How many ads have you seen where the focal point, whether it’s intentional or not, is someone’s gleaming white smile? Lots? Then why is it that marketing is Britain’s most plaque-prone profession, according to research by Orbit Complete chewing gum?It would appear that the bustling creative lifestyle is just too busy for oral hygiene. Out of the marketers questioned for the research 38% do not floss and 22% never use mouthwash, despite all the ads for such products.

All those boozy lunches and media shindigs don’t help. The research uncovered that 54% of marketers drink “regularly” (in this case defined realistically as “more than three times a week”). Smoking also causes oral harm, and 24% of you do that.

Commenting on the re-search, the top dentist from the University of Newcastle upon Tyne, Professor Jimmy Steele, recommends that marketers not only brush their teeth regularly (presumably more than three times a week this time) but also chew sugar-free gum. Like Orbit Complete. Which just happ-ens to have conducted the research. Funny that.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here