Personal wins headteacher career push

The government is planning a new programme to encourage potential headteachers in their career progression.

Personal, the brand response agency, has been appointed by the COI, on behalf of the National College for School Leadership (NCSL) to develop a contact programme that will include onand offline newsletters and email alerts.

The agency won the business after a four-way pitch against Kitcatt Nohr Alexander Shaw, Watson Phillips Norman and Chemistry.

The NCSL programme is designed to deliver assistance and information to graduates of the National Professional Qualification for Headship (NPQH) at key stages throughout the year.

Information given to NPQH graduates will include advice on interview techniqes and testimonials from existing headteachers in an effort to find, develop and retain headteachers for schools in England.

Chris Ward, managing partner at Personal, comments: “Education is contantly under the political and social spotlight, and recruiting headteachers is fundamental to the success of so many educational reforms.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here