Powergen joins forces with government

Powergen, the utility provider, is gearing up for the start of a government-backed trial to test energy-monitoring dev-ices in homes.

The initiative is part of a drive to reduce carbon emissions by cutting energy consumption as outlined in the Energy White Paper earlier this year.

The trial is to be conducted in conjunction with the Department for Business, Enterprise & Regulatory Reform (formerly the Department for Trade and Industry).

Powergen, which is phasing out its name in favour of parent brand Eon, will treat the trial as part of its Changing Energy initiative as the battle to be the greenest energy provider hots up.

It is promoting both its commitment to building wind farms in the UK in its Winds of Change execution and its renewable energy, via the Go Green product push.

Rival energy brands have tested similar devices. Npower offered Electrisave devices to consumers in a year-long trial (MW November 10, 2005), while British Gas and EDF Energy have tested similar devices. However, these providers are not taking part in the government-backed trial.

However, the Energy Retail Association says display devices do not help them monitor gas consumption nor offer information in real time. Instead it favours “smart” meters.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here