Up, up and away for 141 creative without gravity

When 141 Worldwide held a creative workshop, the prize for the winner was very much in keeping with the creative theme – a ride on G-Force One, a converted Boeing 727 that replicates zero gravity high over the Florida Keys.

Jes Conway, senior planner at the company, emerged victorious from the workshop and jetted off with his partner to Miami for an all-expenses paid trip.

On G-Force One weightlessness occurs when the plane reaches 500mph, climbs at a 45 degree angle before plummeting back down at 35 degrees. When the plane switches from ascent to descent gravity inside disappears letting the passengers float around for 30 seconds.

But it’s no one-trick pony. The Boeing can also replicate the conditions on the Moon (1/6 gravity) and Mars (1/3 gravity) meaning that Jes was treated to a truly out-of-this-world experience.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here