Kwik Save enters administration

Kwik Save, the ailing supermarket chain, went into administration today with the loss of about 1,000 jobs. The company will close more than 90 stores and transfer a further 56 into a new group thought to be called Fresh Express.

The retailer does not have a marketing department or a marketing director and outsources all of its marketing and PR activity to The Think Tank agency.

The Huddersfield-based group initially closed 79 branches on May 30 before reopening 20 earmarked for closure just weeks later. Days after the reopening it closed a further 22 stores, axing 35% of its portfolio.

Kwik Save has struggled in recent years since it was sold by supermarket group Somerfield and has seen its market share drop to just 0.2% in the face of competition from low-cost European retailers such as Aldi and Lidl.

Kwik Save appointed consultants KPMG in May to help find new funding. It had already secured a £50m refinancing deal earlier in the year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here