Kwik Save, the ailing supermarket chain, went into administration today with the loss of about 1,000 jobs. The company will close more than 90 stores and transfer a further 56 into a new group thought to be called Fresh Express.
The retailer does not have a marketing department or a marketing director and outsources all of its marketing and PR activity to The Think Tank agency.
The Huddersfield-based group initially closed 79 branches on May 30 before reopening 20 earmarked for closure just weeks later. Days after the reopening it closed a further 22 stores, axing 35% of its portfolio.
Kwik Save has struggled in recent years since it was sold by supermarket group Somerfield and has seen its market share drop to just 0.2% in the face of competition from low-cost European retailers such as Aldi and Lidl.
Kwik Save appointed consultants KPMG in May to help find new funding. It had already secured a £50m refinancing deal earlier in the year.