Troubled HTW folds into Wunderman network

Harrison Troughton Wunderman (HTW), the troubled direct marketing agency which last week scooped the £20m Orange DM account, has been folded into the Wunderman network. Chief executive John Butler has stepped down. It is not known if he has a job to go to.

The agency had recently lost a number of accounts as well as its co-founder and creative director Steve Harrison. Co-founder Martin Troughton left the agency three years ago.

Sources previously suggested that WPP-owned HTW had secured a stay of execution after winning the Orange consumer and corporate account late last month.

Trish Wheaton (pictured), who has headed up Wunderman’s Microsoft team since March, has been appointed chief operating officer of the expanded agency. Headhunters are believed to be recruiting a both a chief executive and executive creative director.

The expanded agency has more than 400 employees and UK offices in London, Byfleet, Coventry, Shenfield and Woking. It is understood there will be no redundancies.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here