DHL poised to review 25m pan-European ad account

DHL, the global delivery service owned by Deutsche Post, is understood to be reviewing its pan-European advertising account. It is understood that the pitch, which is being run out of Germany, is still in early stages.

Ogilvy Stockholm is the lead agency on the account although Ogilvy Primary Contact, Ogilvy’s business-to-business division in the UK, handles some work. It is thought that the review is being handled by AAR Gmbh in Germany.

Lisa Morgan, director for marketing communications at DHL Express Europe, denies there is any review. She adds: “I do work with Ogilvy Sweden for pan-European campaigns and am not reviewing our account. Our corporate branding and advertising department is based in Bonn. They are responsible for all global brand communications for DHL and are in touch with many agencies/companies in this respect.”

An Ogilvy spokesman says the agency is unaware of any account review.

Last year, DHL appointed Harrison Troughton Wunderman (HTW) to handle direct marketing in the UK without a pitch, while Vizeum handles media. It is not thought that they will be affected by the review.

DHL is not known for high-profile advertising campaigns, but last year it ran a global branding campaign around Hollywood film Mission: Impossible III, with ads showing DHL staff carrying out “impossible missions”.

The company was founded in the US in 1969, but Deutsche Post took a major stake in the company in 1998, completing a full acquisition by 2002. DHL is the world’s largest international air express network, delivering to 120,000 destinations in more than 220 countries and territories.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here