Nokia appoints global marketing chief in rejig

Nokia has handed its top global marketing role to customer and market operations boss Pekka Rantala as part of a huge restructure at the world’s biggest handset manufacturer.

Rantala, who is currently senior vice-president for customer and market operations at Nokia Europe, will become senior vice-president of marketing for the Finnish company’s Markets division at the start of next year. The new unit will oversee Nokia’s overall marketing strategy.

Nokia has also promoted its strategic marketing chief Keith Pardy, who joined the company from Coca-Cola in 2004, as senior vice-president of marketing services for the Markets division. It is thought he will report to Rantala. The Markets unit will be run by Anssi Vanjoki, who currently heads the multi-media business group.

Nokia will be restructured into three new divisions from the start of next year: Devices, Services and Software and Markets. The Devices unit will focus on making handsets, Services and Software will develop consumer internet products and services, and Markets will handle supply chain, sales and marketing.

It is not clear what role Nokia’s top handset marketer Jo Harlow will be given in the new structure but she denies speculation that she is leaving the company.

She says: “I have nothing specific I can tell you about my future role at Nokia but the rumours I am leaving are not true.”

Harlow has just completed Nokia’s global advertising review, whereby Wieden & Kennedy was appointed to handle the £175m account.

DDB, JWT and Grey/ Bates Asia are still competing for the network distribution business.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here