Evening Standard appoints sales and marketing chief…

Evening%20StandardThe Evening Standard has appointed Matt Harrison, a former circulation director at Trinity Mirror, to the new role of marketing and sales director. The appointment is part of a move to boost the paper’s marketing capabilities.

Harrison will be responsible for the paper’s marketing strategy and distribution business and will work closely with head of marketing Charlie Edelman and Tim Freeman, circulation manager. Both will now report to Harrison.

It is understood that Evening Standard managing director Andrew Mullins believes that combining sales and marketing roles will be more efficient than keeping the functions separate, as the paper has done in the past.

Harrison joined The Evening Standard in April to work on special projects. Prior to that, he was newspaper sales director for the regions at Trinity Mirror.

Harrison’s promotion comes as the paper is overhauling its marketing strategy. It called a review of its £10m advertising business, previously handled by The Law Firm, earlier this summer and has appointed McCann Erickson.

The evening paper has been hit particularly hard by the arrival of afternoon freesheets, thelondonpaper and London Lite. But some media-buyers say that the paper is over the worst and its circulation is now stabilising.

Its six-month average circulation has dropped by 18% during the past year to 268,262 copies, according to Audit Bureau of Circulation’s figures.

It is understood that the first work from McCann, which is due to break later this year, will focus on differentiating the paper from its freesheet rivals.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here