Match.com to offer users confidential dating service

Match.comMatch.com, the dating website, is launching a new service that will offer users greater privacy. It will be based in its US introductory service, Chemistry.com, which does not display user profiles on the site.

The website is looking to launch the product in the UK and Japan and plans to roll it out to further markets. Match.com chief executive Thomas Enraght-Moony says no date has been set for the launch but it hopes to have launched in new markets within 18 months.

The US service differs from its existing offer as it uses relationship profiling to introduce people – rather than allowing users to view profiles and contact each other. Instead, Chemistry matches a user to other subscribers and puts them in contact via e-mail. They can then chat online before meeting up and dating.

Enraght-Moony explains: “The service is aimed at people who want greater privacy. We launched the service after realising that some users, such as teachers for example, don’t want their profiles to be freely accessible and viewed by anybody. This introductory service means they retain their privacy while being able to use an online dating service.”

Enraght-Moony says the company survived the bleak dot-com boom and bust years because the site “fulfils a need for companionship”.

He says Europe is the company’s fastest-growing market. He adds that while the core market remains users in their 30s, in the US the over-50s segment is the fastest-growing consumer segment, a trend he says is likely to be reflected in other markets.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here