M&C Saatchi poised to win 1m Porsche account

M&C Saatchi is understood to have won the above and below-the-line accounts for German luxury car marque Porsche after a four-way pitch. The account is worth about £1m.

The agency is understood to have beaten incumbent Clarke McKay & Walpole to win the business after Leo Burnett and WWAV Rapp Collins were knocked out at an earlier stage.

Porsche extended its below-the-line pitch, which was called at the start of May, to include all marketing services, as revealed in Marketing Week. The move is expected to see it increase its focus on above the line advertising.