National Express launches weekend getaway campaign

National Express has launched a new campaign that aims to encourage people to use the coach operator to get away for the weekend. The ads, which break later this week, have been created by Hooper Galton.

The campaign uses mathematical “sums” to show how adding a National Express coach to a situation can improve it. The first ad shows an animated picture of a miserable woman doing the ironing with the “plus” sign and a National express coach to “equal” the same woman who is at the seaside and looking much happier.

The ads, which will be rolled out over the summer, will appear in the national press every Thursday to encourage people to go away for the weekend.

Earlier this month, National Express launched a corporate coach service modelled on its Spanish business-class coaches, which have fewer seats and internet access.

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