Canon Extends Euro football sponsorship

By Marketing Week 18 Jul 2007 10:10 am

Electronics company Canon has extended its sponsorship of the UEFA Euro footballl championships. Canon, which sponsored the Euro 2004 competition will sponsor next year’s Euro 2008.

As part of the deal, Canon Europe, The Japanese technology company’s subsidiary, will be granted TV exposure via onscreen credits during the tournament held in Switzerland and Austria.

Canon says it will use the opportunity to showcase its new technology in media centres as well as providing camera and lens maintenance services inside the stadiums.

The company’s 30-year association with football includes sponsorship deals with the UEFA Champions League, World Cup tournaments and UEFA European football competitions.

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