McDonald’s backs summer menu with ad push

McDonald’s is launching an advertising push to back its limited edition summer barbecue menu. Television advertising airs this week, backed by press, outdoor and online executions.

The campaign has been created by roster agency Leo Burnett and attempts to show that barbecues have been “set free” now that the fast food giant is offering its summer menu.

It features purpose-built barbecue puppets, which are seen running over hills and rivers across the English countryside. The marketing push will run until September, coinciding with the menu’s availability.

The McDonald’s summer menu comprises Big BBQ (barbecue), BBQ Chicken Premier with Bacon and Mozzarella Dippers.