Mustoes has won the £5m advertising account for children’s savings and Child Trust Fund (CTF) specialist, the Children’s Mutual. The agency won the business following a pitch against Farm.
The pitch was called two months ago (MW May 31) and handled by the AAR. There was no incumbent, although the company uses marketing agency Crazy Horse for its direct marketing and external consultancy Consolidated for its PR. Neither is affected by the appointment.
The company received government authorisation as a CTF provider in 2004. The Children’s Mutual partnered with Co-Operative Bank to offer the first ethical CTF in 2005. It was launched online and in Co-Op branches.
It has also developed strategic distribution partnerships with other organisations including Boots, Mothercare, Lloyds TSB, AXA and some regional building societies to give retail consumer access to its products.
The appointment is expected to mark an increase in marketing activity for the financial services brand. Last month it appointed Tony Anderson, easyJet’s first sales and marketing director, to its top marketing post. He joined from research group Taylor Nelson Sofres (TNS) where he had been e-commerce director since March 2001.
The Children’s Mutual has been providing saving schemes for more than 125 years. It is the only company that offers schemes exclusively for children and is the trading name for the Tunbridge Wells Equitable Group.