Flybe backs frequent flyer programme with ad push

Flybe has launched a new online loyalty scheme aimed at attracting business travellers. Rewards4All will give the low-cost airline’s passengers a free return flight if they fly four times in Flybe Economy Plus or eight times in Economy.

Passengers will be able to build up points to earn a “Premier Card” giving them free use of the airline’s executive lounges for a year. The frequent flyer programme also applies to leisure passengers.

It will be introduced in the coming weeks with a press, outdoor and direct marketing campaign. That will be followed by a larger launch in September focusing on business customers.

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