Ryanair made false emissions claims

The Advertising Standards Authority (ASA) has rapped Ryanair’s knuckles after receiving 48 complaints about claims made by the Irish low-cost airline in a series of ads criticising an increase in passenger tax.

Ryanair ran four ads damning then Chancellor Gordon Brown for doubling air passenger duty (APD) to £10. The ASA upheld 34 complaints, including one from AirportWatch, challenging a claim in three of the ads that “Aviation accounts for just 2% of CO2 emissions”.

It found that while global emissions in the United Nations’ Intergovernmental Panel on Climate Change report were reported as 2%, the claim was misleading because the Chancellor’s pre-Budget report placed the UK’s aviation CO2 output at 5.5%.

Ryanair also failed to provide sufficient evidence to support a further claim, which received two complaints, that the Government had not earmarked a single penny from the APD for environmental projects.

  • An ad in The Times by religious pressure group Coherent and Cohesive Voice led to 51 complaints after claiming the Government’s sexual orientation regulations were affecting freedom of conscience and religion.

The ASA upheld claims that the ad misrepresented the proposed changes and misled people over a reference to family-run B&B being forced to rent a room to a transsexual couple.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here