Saatchi poised to pick up Porsche

M&C Saatchi is tipped to win Porsche’s 1m integrated advertising account, following a four-way pitch. The agency is thought to have beaten incumbent CMW to win the business.

M&C Saatchi is tipped to win Porsche’s £1m integrated advertising account, following a four-way pitch. The agency is thought to have beaten incumbent CMW to win the business.

Porsche called a below-the-line review at the start of May and extended it to include the above-the-line account, which was also handled by CMW, later that month (MW May 17).

The German luxury car marque shortlisted M&C, CMW, Leo Burnett and WWAV Rapp Collins to pitch for the business, but Leo Burnett and WWAV were eliminated at an earlier stage. Sources claim that Leagas Delaney, which handled the account before CMW, was also involved in the review at an earlier stage, but it is thought that M&C is now the only agency left in the running.

Porsche has worked with integrated agency CMW for six years, but its decision to include M&C and Leo Burnett on the pitch list, and ultimately to hand M&C the account, is likely to mean an increased focus on above-the-line advertising.

The brand has not advertised on TV in the UK in recent years, although it is thought that it does run TV ads in the US. It is coming under pressure from an increasing number of marques that are moving into the luxury performance sector.

M&C denies a decision has been made, while Porsche’s brand communications and strategy manager Wayne Darley says the company is still in talks with several agencies.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here