Sony ponders using Second Life rival for retail tie-ups

Sony Computer Entertainment (SCE) is on the hunt for partners to help further develop its PS3 Home concept and is considering using the virtual world to sell non-Sony products.

SCE is gearing up for the global release of PS3 Home – a rival to Second Life – in October, and has already revealed plans to generate revenue via advertising in the virtual community.

A spokesman confirms that alongside e-tail capabilities such as buying accessories for users’ online avatar (virtual character), the games giant is considering selling physical properties from third-party brands.

The spokesman says that any purchasing capabilities will be linked to the Sony PlayStation Network and that longer term plans could include selling physical goods from third parties, such as clothing and fashion retailers through tie-ups or affiliate partnerships.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here