VisitBritain pushes British brand around the globe

VisitBritain is launching a new unit to promote British destinations to event organisers around the world. EventBritain will support any city or region bidding to win cultural or sports events, trade shows and exhibitions.

VisitBritain helped the England and Wales Cricket Board win the 2009 Twenty20 World Championships and is helping with its bid for the 2019 Cricket World Cup. It is using its oversees offices to endorse Britain via online, CRM and PR activity.

EventBritain will enlist the support of ministers and other prominent figures to develop the British brand in countries across the globe. The unit will be headed by Alex Paul, who transfers from the organisation’s Chicago office.

VisitBritain says the new unit will help bring events worth up to £1bn to the country.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here