WWAV secures 5m Sony Handycam brief

WWAV Rapp Collins has won a 5m pan-European above-the-line advertising project for Sony Handycam following a three-way pitch.

WWAV Rapp Collins has won a £5m pan-European above-the-line advertising project for Sony Handycam following a three-way pitch.

WWAV, which handles Sony’s promotional account across Europe, is understood to have secured the business earlier this year. The agency has created a press and outdoor campaign that will run in about 16 European markets. It is not clear whether the incumbent on Sony’s pan-European advertising business Fallon was involved in the pitch.

Fallon created a campaign for the Handycam brand last year that used real-life footage of people celebrating at birthday parties across three continents. The campaign featured the strapline “Easy to shoot. Hard to forget”.

A Fallon spokesman confirms WWAV has created the latest campaign, saying the agency was “better placed” for this project. He adds that Fallon will continue to work on the Handycam brand.

Fallon is behind Sony’s award-winning “Balls” campaign for its LCD Bravia televisions. The Sony marketer responsible for commissioning the Fallon work, senior vice-president of communications David Patton, is joining Grey London as its new chief executive (MW May 10). Patton is expected to take up his new role later this year.

Sony also appointed 180 Amsterdam to handle a global branding project across its entire business at the end of last year, following a pitch against Fallon London and one other agency.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here