Celebrities ‘bare all’ for safer sex campaign

BBC Radio 1, MTV and Durex are backing a new safer sex campaign that aims to encourage people to be more open about sex. BareAll 07, which launches today (July 24), will feature celebrities sharing their experiences and asking viewers and listeners to do the same.

The campaign, which has been created by MTV and the BBC with digital telecoms company Spinvox, features celebrity DJs Tim Westwood and Sarah Cox and Girls Aloud and will also include six weekly news bulletins on MTV that will cover issues such as virginity and sexuality. MTV will also support the initiative through on-air promotions.

MTV viewers will be asked to recount their own experiences; these will then be automatically converted from voice messages to text by SpinVox and posted on www.bareall07.co.uk. Messages appear online anonymously and will be fully moderated before being posted on the site.

SpinVox converts any voice message to text and delivers it to any screen – mobile, computer, BlackBerry or PDA. Last month, it appointed former MTV UK & Ireland vice-president of marketing James Scroggs as vice-president of consumer business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here