Coca-Cola calls review of £ 35m UK media account

Coca-Cola is reviewing its £35m UK media planning and buying accounts, which is currently split between Vizeum, which handles planning, and Universal McCann, which handles buying. Both agencies have been invited to repitch.

Coca-Cola is reviewing its £35m UK media planning and buying account, which is currently split between Vizeum, which handles planning, and Universal McCann, which handles buying. Both agencies have been invited to repitch.

The review is not thought to affect the soft drinks company’s advertising agencies Vallance Carruthers Coleman Priest (VCCP), Lowe London and Mother. The account includes Coke Zero, Sprite, Diet Coke, Fanta and Minute Maid.

Vizeum won the planning business from Universal McCann after Coke’s last media review in 2000. Coca-Cola GB marketing director Cathryn Sleight is understood to have confirmed the UK review will take place later this year.

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