Woolworths to trial in-store Bear Factory branches

Woolworths is trialing Noah’s Ark Bear Factory concessions in seven of its larger stores. The in-store branches will be opened next week and will allow people to customise teddy bears with clothes and accessories.

Woolworths is trialing Noah’s Ark Bear Factory concessions in seven of its larger stores. The in-store branches will be opened next week and will allow people to customise teddy bears with clothes and accessories.

Cardiff-based Noah’s Ark already has concessions in more than 50 UK theme parks, such as Legoland and Butlins holiday camps. This new deal is their first partnership with a retailer.

Nicki Lewington, business development manager at Woolworths, says: “Customised teddy bears are becoming more and more popular and sell extremely well in the United States.”

It is Woolworth’s second concession deal in recent weeks. Earlier this month it announced it would begin trialing concessions run by National Schoolwear Centres (NSC) in two of its stores. NSC has 60 stores and plans to expand to 220 outlets, including its concessions, if the trial is successful.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here