Cheeze to handle Transform Surgery’s online strategy

Cheeze, the full-service digital marketing agency that was bought by Digital Marketing Group (DGM) headed by Ben Langdon, has been appointed to handle online strategy for the Transform Cosmetic Surgery Group.

Cheeze will be responsible for creating and developing online brand and search strategy for Transform Cosmetic Surgery Group, the UK’s largest private cosmetic surgery provider. Transform aims to build awareness and boost customer numbers.

Transform online marketing manager Simon Booth says Cheeze will be tasked with “taking Transform’s online marketing and search to the next level”.

Cheeze will handle search marketing activities across Google, Miva, MSN Search and Yahoo!, aiming to drive sales and create strong brand awareness. The digital agency will also be tasked with developing online display advertising and Web 2.0 marketing strategies across the media mix.

Transform has 22 clinics and says the cosmetic surgery sector is a growing. It predicts the market for cosmetic surgery will grow 46% between 2004 and 2008. Transform has about 15% market share and a turnover of more than £40m.

Last month DGM, which also houses Inbox Digital, Dig for Fire, HSM and Jaywing, posted revenues of £13.1m. It acquired Cheeze and data business Jaywing in January for £24m.

Cheeze has built a reputation for dynamic campaigns and recently used online mapping application Google Earth to help promote cruise company Fred Olsen.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here