Grey takes 10m Sandals account from DDB

Sandals, the Caribbean holiday company, is poised to appoint Grey London to handle its estimated £10m advertising business following a competitive pitch against undisclosed agencies.

It is unclear whether incumbent agency DDB London – which has held the Sandals account since the previous incumbent Burkitt DDB was rolled into the agency earlier this year – was involved in the pitch. The account was originally held by Omnicom-owned Griffin Bacal, which was merged with Court Burkitt to form Burkitt DDB in 2000.

The brief for Grey will include direct response, outdoor and TV advertising.

The holiday company is a collection of 12 resorts created exclusively for couples in locations such as Jamaica, St Lucia and Antigua. In January 2006, the resort signed a deal with EMAP radio station Magic 105.4 so that all Magic promotions were focused on the resort for one week to celebrate its 25th anniversary. As a finale, Magic presenter Steve Priestley broadcast from the Caribbean.

In 2000, the Jamaican-owned resort undertook a marketing push with an all-encompassing sponsorship of the West Indies cricket team.

A spokesman for Sandals denied the appointment of Grey and DDB London also denied the move.

Last year DDB London lost the £115m advertising business for holiday group TUI to Krow.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here