Interactive Search Data

As we head towards August and the British summer is still looking a total wash-out, our thoughts turn to holidays in the sun, and an increasing number of adults are going online to fulfil their foreign travel desires. Indeed, 25% of adults used the internet to book their last flight/holiday in the 12 months ending March 2007, compared with 23.6% in 2006 and a meagre 16% in 2004. The GB TGI figures for adults booking just a holiday online are similar – 24.2% in the 12 months to March 2007 compared with 12.4% in 2004. Expedia, Thompson Holidays and continue to be the most popular UK travel sites, although Expedia has slipped from 8.59% visitor share in 2006 to 7.68% in 2007. The other major site to lose market share was, which fell from 2.6% in 2006 to 1.64% a year later. This contrasts with Thomas Cook and MyTravel UK which rose 0.62% and 0.53% respectively in 2007. There was also an increase of more than 150% in the number of searches by our selection of travel-related search terms in June 2007 compared with 12 months earlier. There were 106,1333 searches for a flight to Cyprus this June, a jump of 70,367 compared with June 2006. The search terms were also more general, with flight to Portugal posting a 146.92% rise in popularity alongside cheap flight to Portugal, which jumped 310.33% in popularity. Similarly, the terms Egypt flight and travel Dominican Republic posted higher percentage rises than cheap flight to Germany, and cheap flight to India.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here