Toyota tests rechargeable hybrid cars

Toyota is going head to head with rival General Motors in a bid to become the world’s first car manufacturer to launch hybrid vehicles with rechargeable batteries. Toyota is testing the vehicles in the US and Japan.

Toyota is the world’s biggest producer of petrol-electric hybrid vehicles but environmentalists say plug-in hybrids may prove to be cleaner and more fuel efficient. GM has until now been the only carmaker working on a battery-powered hybrid.

Toyota has previously played down the prospects of plug-in hybrids, saying consumers preferred the convenience of vehicles that did not need to be recharged.

However, the company has confirmed it is providing prototype versions of the batter-powered cars to researchers at the University of California and the Ministry of Land, Infrastructure and Transport has approved the testing of the vehicles on public roads in Japan.

Toyota says in a statement: “Although there is much work to be done with plug-ins, we see this pilot programme as a significant step in the advancement of the technology.”

Toyota has sold more than 1 million hybrid vehicles worldwide, including 750,000 Prius cars (pictured).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here