Vivid to plug Bratz gap with Sweet Secrets dolls

Vivid Imaginations is bringing back its 1990s hit collectible dolls Sweet Secrets next January – the time its licence with Bratz dolls-owner MGA Entertainment ends.

Sweet Secrets will be relaunched with the backing of a major national TV campaign in a bid to affirm Vivid’s position in the toy market “post Bratz”. The dolls will be distributed globally by Play Along Toys and Vivid will hold their UK and Ireland licence.

Vivid marketing manager Emma Sherski says Sweet Secrets will offer young girls something different. The dolls will retail at £5.

The toy company will also re-introduce Madballs, an-other 1990s toy flashback. The relaunch will be supported with online activity and TV advertising backed by Vivid.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here