Brands to review promotions in Northern Ireland after exclusion from Gambling Act

Brands will be forced to reconsider promotions in Northern Ireland after the announcement that the 2005 Gambling Act will not be extended to the country. It is understood the decision is the result of devolved government.

The move means brands will have to consider whether to exclude Northern Ireland from prize promotions based on chance, or whether to continue to offer Northern Ireland participants free entry to such competitions.
The Social Policy Department of Northern Ireland says there is no intention of extending the provisions of the Gambling Act 2005 to Northern Ireland. It says it is unlikely the police will take action against advertisers who have already set up promotions on the basis the new Gambling act would apply to Northern Ireland.
The Institute of Sales Promotions (ISP) says brands and sales promotions agencies should consider the implications for future endorsements.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here