Electrolux launches self-cleaning, smell-reducing vacuum cleaner

Electrolux is launching a vacuum cleaner with a self-cleaning duster and a filter coated in baking soda to neutralise pet smells. The Electrolux Power of Red All in One will be available from October.

The Swedish domestic appliances giant says the telescopic self-cleaning duster helps it reach “cobwebbing corners and dusty nooks and crannies”. It has a compartment that sucks away leaving the duster clean for the next use.

The Power of Red All in One is also equipped with a filter covered with Arm & Hammer baking soda to reduce smells. Electrolux is expected to support the launch with a campaign including in-store and press advertising.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here