OMD Connect withdraws from AXA pitch

OMD Connect has pulled out of AXA’s £12m pitch, leaving Carat, Media Planning Group and MindShare to fight it out for the account. The shortlist will be reduced further next week following agency presentations to the insurance company.

OMD Connect has pulled out of AXA’s £12m pitch, leaving Carat, Media Planning Group and MindShare to fight it out for the account. The shortlist will be reduced further next week following agency presentations to the insurance company.
It is understood that OMD’s relationship with AXA in Europe will be not be affected, however it sees OMD Connect lose its only client. It is not known whether OMD Connect will close or look for other financial accounts.
The agency is a partnership between Omnicom group companies OMD and WWAV Rapp Collins Media and was set up in 1999.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here