ICrossing buys Proxicom in digital push

ICrossing, the search marketing agency, has acquired US-based Web development agency Proxicom. It claims the deal makes it the largest independent digital marketing agency in the world.

The agency will retain the Proxicom brand and the agency’s chief operating officer Blue Van Dyke will stay on. Its clients include Chevron, Dupont and Toyota.

The deal follows a number of significant acquisitions and account wins for the agency over the past six months. It has also acquires US-based paid search agency NewGate Internet, Spannerworks, the UK search and social media agency, and Sharp Analytics, the marketing technology provider. Its clients include Coca-Cola, General Motors and Travelocity.

Jeffrey Herzog, founder and chief executive officer of iCrossing, says: “ICrossing’s DNA is in search, which represents consumer interest and intent. Proxicom’s DNA is in driving superior brand and user experiences. Together, we are poised to define the next generation of digital marketing by creating experiences – whether they are through the Web, mobile or emerging channels -that are driven by the consumer perspective.”

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here