Nickelodeon is supporting the launch of the UK Kids Choice Awards with a cinema campaign. The ad, which breaks this week, shows the orange Nickelodeon balloon rocketing over the Thames River. The campaign, which has been created in-house, will be shown before family and kids films, including the latest Harry Potter instalment, Bratz, and Firehouse […]
“I want to have the best ideas out there.”
“There arent any rules as to what you cant do to get attention.”
In the opinion of Lord McLaurin, former chairman of Tesco and father-in-law of its most dynamic present scion Tim Mason, the all-conquering supermarket brand has only one thing it need really fear: complacency. Given the scale of its achievement over the past ten years, a degree of self-satisfaction would certainly be understandable. For who is […]
Sacla, the Italian food brand, has appointed Chick Smith Trott to handle its £4m advertising account. The agency won the business after a four-way pitch against Miles Calcraft Briginshaw Duffy, Vallance Carruthers Coleman Priest and Farm.The brand previously worked with Farm on a project basis.
OMD Connect has pulled out of AXA’s £12m pitch, leaving Carat, Media Planning Group and MindShare to fight it out for the account. The shortlist will be reduced further next week following agency presentations to the insurance company.
EMAP has issued a statement announcing that it is reviewing the media group’s structure and asset portfolio ‘in response to various unsolicited proposals’ it has received for parts of the group. It says all options will be considered including sale or demerger of some or all of its businesses.
The Electoral Commission and London Elects have announced a shortlist to handle the integrated campaign for the Mayor of London and London Assembly elections next May. The pitch will be managed by the COI and the shortlisted agencies are Farm and Experience, Miles Calcraft Briginshaw Duffy and Universal McCann, Delaney Lund Knox Warren and BLM, […]
The National Consumer Council (NCC) has hit out at a Burger King promotion for the Transformers film saying it “feels like it’s designed to pester and undermine”. Lambasting the initiative from the fast-food retailer and toy company Hasbro, NCC chief executive ED Mayo says: “This is a great summer for films and we wish Transformers […]
Sky and Sony Computer Entertainment Europe have teamed up to launch Europe’s first PlayStationPortable (PSP) video download. The move means in the UK and Ireland will be able to watch videos on demand in any location via their PSP
The Eden Project is launching what it claims is the UK’s first entirely paperless ticketing system using mobile phones. The Cornwall attraction says the initiative is a ’milestone’ in the advancement of mobile ticketing.
Golley Slater has acquired digital agency Green Cathedral as part of its strategy to boost its digital offering. The company will lose its name and be merged into Golley Slater Digital. Paul O’Donoghue, Green Cathedral’s managing director, will now head the newly expanded digital division at the full-service advertising agency. Green Cathedral’s clients include The […]
Fox International Channels has promoted Jason Thorp, FX senior vice-president and deputy managing director, to managing director of the UK group. He has already taken over the role. His promotion follows a 30% increase in year-on-year audience share for the year to date for FX, the group’s UK channel. Thorp, who was part of the […]
Electrolux is launching a vacuum cleaner with a self-cleaning duster and a filter coated in baking soda to neutralise pet smells. The Electrolux Power of Red All in One will be available from October. The Swedish domestic appliances giant says the telescopic self-cleaning duster helps it reach “cobwebbing corners and dusty nooks and crannies”. It […]
Npower has rolled out a tongue-in-cheek ad campaign for its solar energy service Solar, which launched last month (MW June 21). The campaign features cricket players wearing “solar lighting helmets” – the ultimate accessory for cricketers hampered by dim light. The drive, created by Beattie McGuinness Bungay, aims to highlight that npower Solar still operates […]