Green cards here to stay
Marketing WeekFinancial brands must ensure that renewable materials are used in the manufacture of plastic cards if they want to be credibly green, says Andrew Hayward
Financial brands must ensure that renewable materials are used in the manufacture of plastic cards if they want to be credibly green, says Andrew Hayward
Digital media is merging the boundaries between the once separate traditional media but marketing can’t rely on technological novelty alone. By Louis Halpern
Today’s marketing plans must include digital media
There was a time, long ago, when US retailers moulded the look of the UK high street. Back in 1987, Gap was a breath of fresh air with its innovatory focused retail format that challenged the rather stuffy department store mentality then prevalent. Others followed: John Hoerner revolutionised clothes retailing at Burton Group (he’s still […]
Remember those little woolly hats that came on the top of Innocent smoothie bottles? Well on Monday they won a National Example of Excellence award for being an inspiring example of positive business impact in the community, marketplace, workplace and environment. Innocent’s campaign, Supergran 2006, triumphed in the Cause Related Marketing category and the company […]
When 141 Worldwide held a creative workshop, the prize for the winner was very much in keeping with the creative theme – a ride on G-Force One, a converted Boeing 727 that replicates zero gravity high over the Florida Keys. Jes Conway, senior planner at the company, emerged victorious from the workshop and jetted off […]
It must be tough work being a world-renowned, treasure-hunting computer game star and sex symbol for an army of geeky people, and even some not-so-geeky ones. Which is why even Lara Croft needs time to relax by the sea. But she can’t like dealing with the sleazy advances of some of her male fans whilst […]
How many ads have you seen where the focal point, whether it’s intentional or not, is someone’s gleaming white smile? Lots? Then why is it that marketing is Britain’s most plaque-prone profession, according to research by Orbit Complete chewing gum?It would appear that the bustling creative lifestyle is just too busy for oral hygiene. Out […]
The smoking bans is great isn’t it? Well not if you’re an ashtray maker. In fact, what’s going to happen to all those ashtrays from pubs, restaurants, etc, that have now been cruelly made redundant? Albion has had an idea that could not only solve this problem, but also where smokers can rest whilst braving […]
Tiscali UK chief executive Mary Turner says she wants her marketing to piggyback rival BT’s ad campaign. Her comments follow the launch of BT’s biggest ad campaign so far this year, in May, to promote BT Vision. The multi-million pound campaign was created by Abbott Mead Vickers.BBDO. In contrast, Tiscali will use just direct marketing […]
How correct are BBC’s PC TV predictions?
Kewego, the white label online video service that recently launched in the UK, has appointed former Figleaves.com founder John Gillespie as commercial director to spearhead its development in the UK. It has also appointed Matej Vipotnik as business development director, who will work alongside Gillespie. They will be responsible for building Kewego’s client base, offering […]
Microsoft EMEA sales director Marc Bresseel has hit out at brand advertisers and their agencies for failing to grasp the intricacies of digital advertising. The regional sales director for Europe, the Middle East and Africa at Microsoft Advertising Solutions says that too many advertisers use complicated creative formats that do not necessarily work. He says […]
ITV’s search for a commercial director to replace Ian McCulloch is understood to have hit difficulties with two out of a four-strong shortlist pulling out. The broadcaster is also understood to be “confused” about what it wants the role to be. Some suggest it has had to go back to the drawing board for names. […]
High street retailer Game is offering consumers the chance to win free online games for life, via its online portal, as part of an initiative to promote its partnership with virtual game A World of My Own (AWOMO). AWOMO is a new three-dimensional gaming community site which launches later this year, but is currently running […]