Month: July 2007

Napster takes on jaron.DIRECT to handle Euro account

Marketing Week

Napster, the online music download company, has appointed jaron.DIRECT to handle its European direct marketing account, in a bid to recruit new subscribers and strengthen brand awareness. Jaron.DIRECT will be responsible for all of its digital communications in Britain and Germany. The Germany-based agency won the seven-figure account following an international pitch against a number […]

Lloyds TSB launches website to advise flood-hit consumers and businesses

Marketing Week

Lloyds TSB has launched a website in response to the UK’s worst floods offering people advice, contact numbers and website links for domestic consumers and small businesses. The site, www.helpimflooded.co.uk was completed in 72 hours and is designed to help and support both Lloyds TSB and non-Lloyds TSB customers. Search conversion agency Tamar built and […]

Virgin airs football highlights on new sports website

Marketing Week

Virgin Media will be offering clips from every Premier League, Coca-Cola Championship and League 1 and 2 football games through a new sports portal. It aims to make the new service, which launches next week and will compete against BSkyB and the BBC, one of the top three sports sites. Virgin will receive five minutes […]

Orange offers video-on-demand films from Disney

Marketing Week

Orange has signed a deal with Disney-ABC International Television to make Disney films available on-demand on the mobile company’s internet TV service, which launches later this year. It is the first content deal that Orange has signed for its UK service. The France Telecom-owned company will be able to offer video-on-demand films from Walt Disney […]

Thelondonpaper in recycling trial

Marketing Week

Thelondonpaper is launching a recycling initiative across the West End with retail giant Boots. The News International-owned freesheet plans to place recycling bins in central London branches of the chemist chain. The week-long trial, which will begin next week, will be rolled-out permanently if it proves successful. The scheme is understood to be the first […]

Ofcom names chief operating officer

Marketing Week

Ofcom has appointed former Easynet managing director Jill Ainscough as chief operating officer. She replaces Ed Richards, who was promoted to chief executive last year. Ainscough joins Ofcom on August 7 and will be responsible for its technology and spectrum operations, as well as the organisation, planning and development groups. She left Easynet last year […]

Marketing Week Issue 25/07/2007

Marketing Week

Due to the postal strike, Marketing Week are pleased to bring you this week’s issue as a downloadable pdf. Please click on the links below to download. Editorial (3mb) Marketplace (4.5mb) Recruitment (4mb) Recruitment (6.5mb)

Unilever set to review £150m Wall’s account

Marketing Week

Unilever is understood to be reviewing the &pound’150m global advertising account for ice cream brand Wall’s. It is thought incumbent McCann Erickson is working on a brief for the brand but roster agencies Lowe Worldwide and DDB London are preparing to pitch for the account.

GCap revenue rises 2%

Marketing Week

GCap Media has reported a 2% increase in total revenue for the first quarter of its financial year. The results, to be announced later today, show signs of improvement at the group with radio advertising revenue expected to be up by 14% in July. The results also show that total revenues, including its online division, […]

Toyota tests rechargeable hybrid cars

Marketing Week

Toyota is going head to head with rival General Motors in a bid to become the world’s first car manufacturer to launch hybrid vehicles with rechargeable batteries. Toyota is testing the vehicles in the US and Japan. Toyota is the world’s biggest producer of petrol-electric hybrid vehicles but environmentalists say plug-in hybrids may prove to […]

Personal gains £1m Intercasino account

Marketing Week

Personal has won the £1m advertising account for Intercasino, which claims to be the world’s oldest online casino, following a four-way pitch. The Engine-owned agency will create a TV and press campaign to raise awareness of the brand.

Leagas Delaney wins 3m FilmOn Web brief

Marketing Week

Leagas Delaney London has scooped the 3m integrated brief to launch film content website FilmOn.The brand will launch first in the UK, followed by Germany and America. The website houses an extensive range of film content, from feature films to documentaries and short-form content.

OMG business director for md role

Marketing Week

Omnicom Media Group’s (OMG) EMEA business development director Nikki Mendonca has emerged as one of the front-runners to take over from Simon Francis, OMD Europe’s managing director, who is thought to be leaving to join Saatchi & Saatchi as EMEA chief executive. Mendonca, who was recently moved into the OMG role, having previously been marketing […]

Sugar-free Coke sales rocket as UK adopts a healthier lifestyle

Marketing Week

Sales of Coke’s sugar-free colas are set to eclipse those of regular Coke across the UK, underscoring the country’s increasing commitment to less sugary drinks. The UK will become the first country in the world where sales of Coke’s sugar-free drinks – Diet Coke and male-oriented Coke Zero – are higher than regular Coke. Latest […]