Month: July 2007

Domino’s Pizza TV ad drive targets male Rugby fans

Marketing Week

Domino’s Pizza UK and Ireland is gearing up for a multi-million pound advertising blitz in the second half of 2007, in a bid to push sales in the final quarter of the year. It will kick off with the launch of the “Scrummy” pizza, which has a topping that includes six different types of meat. […]

Lastminute.com to raise UK ad budget

Marketing Week

Lastminute.com is to increase its UK advertising budget and bolster its pan-European marketing department, following the recent departure of managing director Mark Jones after three years. It is understood the company is looking to bring the French marketing director Laurent Dupé to the UK. It is not known whether he will take the UK marketing […]

A web of mutual interests

Marketing Week

Packaged goods manufacturers need to embrace the Web’s capacity to support shared-interest partnerships and innovative, tailor-made solutions that engage consumers, says Nathalie Kilby

Mind the knowledge gap

Marketing Week

The e-generation’s version of the age-old model of paying someone an introduction fee is gaining momentum, but Nathalie Kilby learns affiliate marketing is a long way short of the finished article

Path to total cpa

Marketing Week

Affiliate marketing has become increasingly professional. More and more brands, or merchants, are using it as a cost-effective way to deliver high volumes of new customers. One of the main reasons for the dramatic growth is that clients pay on an acquisition basis only, cost-per-acquisition (CPA), be that a completed application form, telephone call to […]

Interactive Search Data

Marketing Week

As we head towards August and the British summer is still looking a total wash-out, our thoughts turn to holidays in the sun, and an increasing number of adults are going online to fulfil their foreign travel desires. Indeed, 25% of adults used the internet to book their last flight/holiday in the 12 months ending […]

Code snippets will take brands to cutting edges of the internet

Marketing Week

Widget stands for the physicality of industrial production, for flawless repetition and for uniformity of demand. It’s a pretty durable image because it’s busy crossing over into the new economy where it’s become symbolic of a different set of forces/ the atomisation of business processes and application logic. Marketers, as usual, are at the sharp […]

Second Life is just the first step for brands in virtual worlds

Marketing Week

The talk of the industry these past weeks has been about marketers leaving Second Life – not to ditch virtual worlds but to experiment with other virtual destinations such as Gaia Online, There, and Entropia Universe. Virtual worlds exist on many levels, catering for varying audiences – so this should come as no surprise. Brands […]

Ad misplacement exposes flaws in buying processes

Marketing Week

It’s been a troubled month for online advertising. Reports ahead of a BBC Panorama investigation into cyber-bullying revealed that ads from brands including eBay and easyCar have been appearing on websites featuring violent user-generated content. The brands have reacted with concern, stressing that the ad placements were not of their choosing, and placing the blame […]

Campaign of the month: Orange

Marketing Week

Orange and Poke have won this month’s Creative Showcase Award with the “Spot the Bull” campaign, launched to coincide with the Glastonbury Festival. As event sponsors, Orange had 20 pairs of tickets to give away in an innovative way that would effectively promote itself through word-of-mouth. Based on the fact that Glastonbury is rural and […]