Month: July 2007

Free-for-all launch on alpha male readers

Marketing Week

After saturation exposure to the Alastair Campbell Diaries, you might think we’ve had our fill of the alpha male. Not budding entrepreneur Mike Soutar, though: he can’t have too many of them, so long as they fit an ABC1 profile and they’re under 35 (sorry, Alastair). In fact, he is going to publish a weekly […]

Cheeze to handle Transform Surgery’s online strategy

Marketing Week

Cheeze, the full-service digital marketing agency that was bought by Digital Marketing Group (DGM) headed by Ben Langdon, has been appointed to handle online strategy for the Transform Cosmetic Surgery Group. Cheeze will be responsible for creating and developing online brand and search strategy for Transform Cosmetic Surgery Group, the UK’s largest private cosmetic surgery […]

K-C increases ad budget as digital funding doubles

Marketing Week

Kimberly-Clark is to increase its advertising spend by 20% this year and double its digital investment. In an exclusive interview with Marketing Week, K-C general manager Troy Warfield has revealed the company’s TV spend in the US had fallen from 60% to 40% of the advertising budget and that Europe will follow suit. K-C has […]

How outdated is the NRS?

Marketing Week

The National Readership Survey’s (NRS) decision not to publish its first set of figures for the London freesheets because of a lack of respondents (MW last week) has called into question the value of the survey. London is renowned for being a difficult place to carry out surveys, and the NRS’s introduction of self-completion forms […]

FHM plans revamp as men’s mags take another battering from ABCs

Marketing Week

The men’s magazines sector is expected to post another round of severe circulation declines in the next Audit Bureau of Circulations (ABCs) figures, due to be unveiled on August 16, with EMAP’s market leading title FHM understood to be again posting a significant decline in the January to June 2007 period, ahead of its relaunch […]

IPC starts research programme into UK women

Marketing Week

IPC Media is investing a six-figure sum in its biggest research project to date to better understand and connect with consumers. The aim is to develop new products and magazine titles. The Origin Panel will be run by IPC’s research division, IPC Insight, and marks the largest ongoing research programme IPC has ever undertaken. The […]

Turn of the tide for DDB London?

Marketing Week

DDB London’s chairman and chief executive Stephen Woodford says retaining the 12m Teacher and Development Agency (TDA) business (MW last week) was a “huge” result for the agency, which has been conspicuously quiet since Woodford took over at the start of the year.

Grey takes 10m Sandals account from DDB

Marketing Week

Sandals, the Caribbean holiday company, is poised to appoint Grey London to handle its estimated £10m advertising business following a competitive pitch against undisclosed agencies. It is unclear whether incumbent agency DDB London – which has held the Sandals account since the previous incumbent Burkitt DDB was rolled into the agency earlier this year – […]

ASA slams Mini ads for encouraging speeding

Marketing Week

BMW has been slammed by the Advertising Standards Authority (ASA) over an interactive internet ad for the Mini range which appeared to encourage speeding. The regulator has told BMW not to repeat the approach, which drew four complaints, and advised them to consult CAP Copy Advice in future. The interactive ad featured a close-up of […]

Business class-only carriers are in for the longhaul

Marketing Week

Silverjet, the low-cost business class-only airline, has appointed former Virgin Atlantic marketer Anna Lamont as its first marketing director (MW last week) in a move that underlines its rapid expansion. But the industry is split over how much of a threat the new business model poses to the sector’s biggest players. Silverjet was founded by […]

Kimberly-Clark launches absorbent sleepwear with 2m JWT campaign

Marketing Week

Kimberly-Clark is launching absorbent sleepwear for children designed to look like boxer shorts, as it seeks to reduce the stigma attached to bed-wetting. The launch will be supported by a £2m advertising campaign in August. The sleepwear, with an absorbent inner layer is aimed at at four- to eight-year-olds who bed-wet. The campaign, created by […]