BAA retailers appoint commercial director

BAA’s retail subsidiary World Duty Free has appointed former Superdrug marketing director Jo O’Conner as commercial director.

O’Conner takes over from former trading director David Griffiths and will be responsible for growing the business and introducing new and exclusive offers to the retailer.

She will report directly to World Duty Free managing director Mark Riches and will head up nearly 50 staff.

She has previously worked at board level and within product and marketing roles for retailers including Laura Ashley and Superdrug. She also possesses management consultancy experience from her role at KPMG’s retail and consumer practice.

In May, the airports operator rolled out the branding for miSense, its advanced passenger-screening system. The work, by Loewy, included membership cards, explanatory leaflets and instructional signs and stickers.

Earlier in the year, taxi media company Cabvision launched a bespoke channel for BAA to show ads for the company’s services and to highlight security measures. Emergency guidelines were issued last August after plans to blow up transatlantic flights were discovered.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here


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