Fruit of the Loom’s trade catalogue to be revamped

Fruit of the Loom has appointed Big Communications to overhaul its trade catalogue for distribution across all its markets in Europe.

The clothing manufacturer’s 116-page catalogue will be themed on “a road trip to Morocco”. It will be produced in eight languages and will showcase the entire product range for its forthcoming Mens, Ladies, Children and Workwork lines.

The style of the brochure will be used as a template for producing a wider range of marketing and communication materials for Fruit of the Loom in 2008.

The catalogue will be printed in September and will also be used to inform trade buyers about the company’s new manufacturing plant in Morocco. It will be launched early next year.

Alison Woodvine, European brand manager at Fruit of the Loom, says the company was looking for an identity that could be replicated across Europe.

The brochure was shot on location in Morocco and Spain by Big Communications, part of The Mission Marketing Group.

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