Penguin enters partnership with networking site Piczo

Penguin hopes to attract more teenage readers in a partnership with social networking site Piczo, which allows them to design their own book front covers. Readers will be able to personalise the books using digital tools provided by Piczo.

Six books, including Alice and Wonderland and Dracula, have been chosen by bands popular with teens, including Razorlight, who will judge a competition for the best cover designed by a Piczo user.

The competition was launched in an attempt to interest teenagers in literature. Penguin digital marketing director Anna Rafferty says: “We’re confident that this partnership will mean more UK teens will get into reading.”

She says the project could mark the start of a longer-term relationship between the two companies.

Piczo, which already features customisable content, was launched in 2004 and now counts 28 million registered users worldwide.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here