Seeds of Change to sponsor UKTV channels and website

Seeds of Change, the Mars-owned organic food producer, has signed a six-figure sponsorship deal that straddles the UKTV Food and UKTV Gardens channels.

The sponsorship deal will see the premium food brand feature in excess of 200 hours of “hand-picked” content on the digital channels.

Seeds of Change will sponsor the UKTV Gardens’ eight-week-long Grow Your Own Season, which starts in September. The season will incorporate three hours of content each week-day and two “organic” themed weekends.

It will also sponsor UKTV Food’s Local Hero 2007 and is an official partner of the channel’s nationwide search for Britain’s favourite food supplier. It is the first time that Local Hero has been sponsored.

Viewers are encouraged to vote on UKTV Food’s website, with the results the basis of Gary Rhodes Local Food Heroes 2007 series, which premieres in November.

The deal includes a campaign of on-air ads targeting ABC1 women on both channels throughout August and September.

Seeds of Change will also sponsor the channels’ websites until the end of November.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here