Supermarket sought for HP recycling partnership

Technology giant Hewlett-Packard (HP) is looking to partner with a UK supermarket chain as it attempts to embark on a nationwide recycling programme. The move to focus on localised recycling projects will give it a green competitive advantage in the home PC and electronics market.

Earlier this year the PC manufacturer trialled a recycling initiative in London’s Haringey, together with recycling firm Maxitech, which saw it call on local residents to donate old and unwanted computer equipment, to either be re-used in technology products or disposed of responsibly.

Speaking recently at a media briefing, Dr Kirstie McIntyre, environment manager for the UK, Ireland and EMEA, said the trial had been such a success that HP aims to test the scheme out across the country with a view to rolling it out as a permanent strategy. She added that two more “recycling” days have been arranged with one confirmed as taking place in Birmingham later this month, while HP is in talks with the London Borough of Kensington & Chelsea to hold a similar event in the area.

The company says such was the enthusiasm of consumers that they felt the scheme had longevity.

The initiative to offer recycling services for consumers is part of the company’s wider strategy to become more environmentally friendly. For instance, it will reduce the number of data centres from 87 to six as it seeks to improve efficiencies.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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